About This Role
We're looking for a Content Strategist who can develop content strategies that rank, engage, and convert. From blogs to video scripts, you'll shape the narrative for some of Africa's most ambitious brands — creating content that drives real business results.
You'll own the content strategy process end-to-end: researching audience needs, mapping content to buyer journeys, developing editorial calendars, and ensuring every piece of content is optimized for both search engines and human readers.
This role blends editorial excellence with strategic thinking and data-driven optimization. You should be as comfortable conducting keyword research and analyzing content performance as you are crafting a compelling headline or editing a long-form guide.
The ideal candidate has a passion for storytelling, a deep understanding of content marketing best practices, and a proven track record of creating content that drives organic traffic, engagement, and conversions.
Requirements
- 3+ years of content marketing experience with a proven portfolio
- Strong SEO writing skills with ability to optimize for target keywords
- Editorial background with exceptional grammar and editing skills
- Deep understanding of content funnels and buyer journey mapping
- Experience with content management systems (WordPress, Webflow, etc.)
- Familiarity with SEO tools (Ahrefs, SEMrush, Clearscope)
- Portfolio of published work required (articles, guides, scripts, etc.)
- Strong research skills and ability to write about complex topics
What You'll Do
- Develop comprehensive content strategies aligned with client business goals
- Create and manage editorial calendars across multiple clients
- Write and edit high-quality blog posts, guides, landing pages, and scripts
- Conduct keyword research and content gap analyses
- Optimize existing content for better search rankings and engagement
- Collaborate with SEO and paid media teams to align content with campaigns
- Track content performance and report on KPIs to clients
What We Offer
- •Competitive salary + performance bonuses
- •Remote-first culture with flexible hours
- •Health insurance coverage
- •Annual learning & development budget
- •Access to premium writing and SEO tools
- •Paid time off + public holidays
- •Path to Senior Content Strategist / Content Director