About This Role
We're looking for a Paid Media Strategist who lives and breathes performance marketing. You'll manage 6-figure monthly budgets across Google Ads, Meta, TikTok, and programmatic platforms for clients ranging from Series A startups to enterprise brands.
You'll build campaigns from scratch, run A/B tests, optimize for ROAS, and report on what matters. This is a high-ownership role for someone who gets excited by scale, thrives under pressure, and wants to shape how Africa's most ambitious brands show up online.
You'll work closely with our creative, analytics, and client success teams to ensure every campaign is aligned with broader business goals. From funnel strategy to post-campaign analysis, you'll own the full lifecycle of paid media at Nexven.
The ideal candidate has hands-on experience managing large budgets, a strong analytical mindset, and a proven track record of delivering measurable ROI. You should be comfortable presenting to clients and explaining complex performance data in simple terms.
Requirements
- 3+ years of hands-on paid media experience across Google Ads, Meta, and programmatic platforms
- Google Ads certified (Search, Display, Video)
- Meta Blueprint certified
- Experience managing $50K+ monthly ad budgets with demonstrated ROAS improvement
- Data-driven mindset with strong Excel / Google Sheets skills
- Based in Ghana or Nigeria with reliable internet
- Excellent written and verbal communication skills
What You'll Do
- Develop and execute full-funnel paid media strategy across Google, Meta, TikTok, and programmatic
- Daily campaign optimization: bidding, budget allocation, audience targeting, and creative rotation
- Lead creative testing initiatives to identify winning ad formats and messaging
- Provide landing page and CRO recommendations to improve conversion rates
- Build and deliver weekly and monthly performance reports for clients
- Manage budget allocation across channels to maximize client ROAS
- Stay ahead of platform changes and emerging ad formats
What We Offer
- •Competitive salary + performance bonuses
- •Remote-first culture with flexible hours
- •Health insurance coverage
- •Annual learning & development budget
- •Paid time off + public holidays
- •Opportunity to work with Africa's top brands
- •Clear growth path to Senior Strategist / Lead